Superstars like Daphne Guinness, Alicia Keys & Swiss Beats, Serena Williams, Kim Kardashian, Ryan Seacrest and more have died today... At least they've done so digitally.
In an effort to help the "Keep A Child Alive" foundation raise awareness (and $), the stars have killed themselves on all digital media and it is up to the fans to bring them back.
They logged off on Tuesday and will not sign back on until $1 million has been raised for Alicia Keys' Keep A Child Alive cause. During 'The Digital Life Sacrifice' they all filmed 'last tweet and testament' videos which will appear in ads showing them in coffins.
Alica Keys said:
''Once I got people on the phone and I was able to paint the concept for them, everybody was in... We're trying to make the remark, 'why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?''
Celebrities taking part also include P Diddy, Serena Williams, Janelle Monae, Kimberly Cole, Janelle Monae, Khloe Kardashian, The Buried Life, David LaChapelle, Daphne Guinness and Bronson Pelletier
I am definitely in support of world Aids day. While I have my own feelings on celebrities begging fans for money, it is for a good cause.